In iPhone 5S they have enhancement in finger touch ID of main home button. and available in Black,Silver and Gold. In 5C the main thing is that it is featured phone with more affordable price.

According the views of company authority that introducing the affordable 5C like products really plays vital role to have new audience and add them into iPhone family .This statement show that the popularity of low pricing product is increasing rapidly.
The finger-crossed moment for iPhone company to launch new products like 5C because if it not succeed to satisfy customer needs then it will play major role in diluting the brand value.
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